Identity | Campaign Material | Social Graphics

Changing Lives Together

With a need to increase the number of Foster Carers in Derby city, this campaign focussed on informing of the many benefits Fostering can bring to peoples lives. Fostering comes in various forms from weekend respite care, emergency care or longer-term fostering, and is open to people of all situations and backgrounds.

‘Together We Change Lives’ became the overarching message, encompassing the idea that Fostering is teamwork which turns lives around. A key part of the campaign was to portray the many different aspects to Fostering, and so focussed on 10 key words. ‘Together We’; Achieve, Smile, Explore, Learn, Comfort, Listen, Laugh, Nurture, Grow and Support.